while consumers constantly say “where’s my small car?”

On a Honda or Toyota lot, there are still plenty of small affordable, fuel efficient cars to be bought in the US, people just aren’t buying them and are choosing to pay twice as much for an SUV

meat so cheap it’s the best option for consumers vs plant protein

It’s not, the cheapest diet there is is rice and beans, and you can buy those at literally any store that sells food. Beans are half the price per grams of protein compared to chicken, way less compared to beef and pork. .

People aren’t driving big cars and eating meat because there are no other options or it’s too expensive. There are plenty of other options, and its more expensive to buy an SUV or eat meat, they choose to because they like it and don’t know or care about the climate costs.