silence7@slrpnk.netM to Climate - truthful information about climate, related activism and politics.@slrpnk.netEnglish · 3 days agoA New Hotel Says It’s ‘Carbon Positive.’ Is That Hype or Reality?www.nytimes.comexternal-linkmessage-square9linkfedilinkarrow-up122arrow-down10
arrow-up122arrow-down1external-linkA New Hotel Says It’s ‘Carbon Positive.’ Is That Hype or Reality?www.nytimes.comsilence7@slrpnk.netM to Climate - truthful information about climate, related activism and politics.@slrpnk.netEnglish · 3 days agomessage-square9linkfedilink
minus-squaresilence7@slrpnk.netOPMlinkfedilinkarrow-up8·3 days agoIt’s a neologism, rather like “inflammible” because “negative” is an awful word to use for marketing.
minus-squarecybersin@lemm.eelinkfedilinkarrow-up13·3 days agoI’d say confusing people into thinking the opposite by changing the meaning of fairly established terms is also awful marketing. They should just use a different word. There are plenty.
minus-squareHamartiogonic@sopuli.xyzlinkfedilinkarrow-up2·3 days agoDid you know, these new gasoline engines are also “carbon positive”. The more you drive, the more carbon you deposit into the atmosphere! Everybody wins!
It’s a neologism, rather like “inflammible” because “negative” is an awful word to use for marketing.
I’d say confusing people into thinking the opposite by changing the meaning of fairly established terms is also awful marketing.
They should just use a different word. There are plenty.
Did you know, these new gasoline engines are also “carbon positive”. The more you drive, the more carbon you deposit into the atmosphere! Everybody wins!