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Cake day: June 12th, 2023

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  • Coca Cola would ideally scale down while Fritz would have to scale up. I don’t see why this has to cost Europe fizzy drink making jobs.

    Fritz is not made in the same locations, what good would a created job opening in North Germany do a factory worker in, let’s say, Spain? Downscaling is much easier and quicker than upscaling, so unfortunately I see plenty of opportunity for lost jobs. Even when it is temporary, depending on how good your local social safety net is, it can hurt people.

    And there is the price aspect: in my local supermarket Coca-Cola costs € 2,39/l where Fritz costs € 4,52/l. Principles cost money, but not everybody is able to afford such a steep price difference.

    Fortunately these are luxury products and I hardly drink the stuff anyway, but it does make the move a lot harder.

    Fuck, when reading back I feel like I’m defending American interests. That’s absolutely not my intention btw. I do support the movement, but I think it is good to realise that stuff in real life isn’t as black and white as we’d perhaps like it to be.


  • Aganim@lemmy.worldtoBuy European@feddit.ukDetrumpify yourself
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    14 days ago

    I agree in general, but regarding ‘buy European products’, how do you define a European product?

    A lot of American brands are actually produced in Europe, for example Hellmann’s or Lays. Not buying them might hurt the American overlord a bit, but it will impact European workers first.

    Coca-Cola seems obvious, American right? However, for Europe it’s British Coca-Cola Europacific Partners plc which produces and distributes a lot of the Coca-Cola brands. It is partly owned by American investors, but again: it will hurt European workers long before the American investments companies which (partly) own it.

    Some European brands are ultimately owned by American companies. Are these European or American?

    I absolutely agree with the sentiment we should buy European first. But the web globalism has spun makes it so fucking hard to determine what is European and to buy European without also hurting fellow Europeans.