For urban environments I 100% agree, but e-bikes and public transport can’t help farmers* get their produce to market. I don’t know much about this truck, but if it can fill a similar niche as the Japanese kei truck, I think it’s great to provide people who actually need a pickup with an alternative to the F-150+ behemoths currently available stateside.

*Yes there are some urban farms that totally could operate via ebike/other form of micro mobility, however most farms, even small ones, are located >10 miles outside urban centers, usually in areas only accessible by roads and highways that are currently very dangerous for non-motorized transportation modes. Fixing this problem would take decades and hundreds of billions if not trillions of dollars even if the government were fully on board with the transportation network and/or land use changes necessary to allow for a true car-free society (which of course they aren’t). I’m not such an idealist as to poo-poo a significant short-term improvement to the “oversized working vehicle” problem.

Somewhat amazed they’ve rebounded this much given the VW emission scandal some years back. Guess it wasn’t that brand-damaging after all.